Home News Alcohol-free drinking festival targets Scotland’s heavy drinking over 50s
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Alcohol-free drinking festival targets Scotland’s heavy drinking over 50s

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Scotland is set to host a groundbreaking alcohol-free drinking festival aimed specifically at the over-50s demographic, a group that has been identified as having some of the highest rates of alcohol consumption in the country. The event, which is part of a broader initiative to promote healthier lifestyles, comes at a time when public health officials are increasingly concerned about the long-term effects of excessive drinking among older adults.

According to recent data from the Herald Scotland, Scotland’s over-50s are more likely to drink regularly and in larger quantities compared to younger age groups. This trend has been linked to a range of health issues, including liver disease, cardiovascular problems, and mental health challenges. The festival aims to provide a welcoming space for this demographic to explore alternative ways to socialise and enjoy themselves without alcohol.

The event will feature a variety of activities, including workshops on mindful drinking, tasting sessions of alcohol-free beverages, and panel discussions with health experts. Organisers are also partnering with local businesses to showcase a wide range of non-alcoholic drinks, from craft beers to artisanal cocktails, demonstrating that going alcohol-free doesn’t mean sacrificing flavour or enjoyment.

Dr Fiona MacGregor, a public health specialist, explains, “Many people in this age group have grown up in a culture where drinking is deeply embedded in social activities. This festival is about showing that there are other ways to connect and celebrate, which can be just as fulfilling—and far healthier.”

The initiative also reflects a growing trend across the UK, where the demand for alcohol-free options has surged in recent years. According to a BBC report, the non-alcoholic drinks market has seen significant growth, driven by changing attitudes and a greater awareness of the health risks associated with alcohol.

For attendees, the festival offers a chance to rethink their relationship with alcohol in a supportive environment. “It’s not about telling people to stop drinking altogether,” says organiser Karen Stevenson, “but about encouraging moderation and offering alternatives that align with a healthier lifestyle.”

If you’re over 50 and looking to cut back on alcohol, or simply curious about the growing world of alcohol-free options, this festival could be a valuable opportunity to explore new possibilities. For more details, visit the Herald Scotland article.

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