Home Uncategorized BT appoints ‘voice of the customer’ for Scotland
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BT appoints ‘voice of the customer’ for Scotland

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BT has made a strategic move in Scotland by appointing a dedicated chief information officer (CIO) to strengthen its collaboration with corporate and public sector customers. This new role aims to serve as a key liaison, ensuring that BT’s technology solutions align with the specific needs of Scottish businesses and government organisations. The CIO will focus on driving digital transformation, improving service delivery, and fostering innovation across sectors.

This appointment comes at a time when Scotland’s digital economy is growing rapidly, with increasing demand for advanced IT infrastructure and services. According to a recent Scottish Government report, the digital sector is now one of the country’s fastest-growing industries, contributing significantly to economic output and job creation. BT’s decision to appoint a Scotland-focused CIO reflects the company’s commitment to supporting this growth and addressing the unique challenges faced by local organisations.

“Having a dedicated CIO for Scotland is a significant step forward,” said a spokesperson for BT. “This role will act as the voice of the customer, ensuring that our solutions are tailored to meet the evolving demands of Scottish businesses and public services.” The CIO will work closely with key stakeholders, including local councils, healthcare providers, and private enterprises, to identify opportunities for innovation and efficiency.

Industry experts have welcomed the move, noting that it underscores the importance of regional leadership in large-scale technology deployments. “Scotland has its own distinct regulatory environment and economic priorities,” explained Dr. Fiona MacDonald, a digital transformation expert at the University of Strathclyde. “Having a CIO who understands these nuances can make a real difference in how effectively technology solutions are implemented.”

As part of its strategy, BT’s Scottish CIO will also focus on initiatives such as improving broadband connectivity in rural areas and supporting the development of smart cities. These efforts align with broader national goals, including the Scottish Government’s ambition to achieve 100% superfast broadband coverage by 2030.

For businesses and public sector organisations in Scotland, this appointment signals an opportunity to work more closely with BT on digital projects. Companies looking to enhance their IT capabilities or explore new technologies can reach out to the CIO’s office for tailored advice and support.

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