A Glaswegian subway poster featuring Michelangelo’s iconic statue of David, in its unclad glory, caused a stir due to its nudity and led to its subsequent censorship. The poster was initially intended for an Italian eatery’s advertising campaign.
The advertising space management firm urged for a creative solution to cover up the statue’s nudity, sparking quite a discussion amongst the restaurant’s marketing team.
The Barolo restaurant, part of the esteemed DRG Group, expressed its astonishment at the reaction to their unconventional advert. The creative piece showcased the renowned Renaissance statue of David casually enjoying a slice of pizza.
Consequently, a revised version of the poster was designed, strategically concealing David’s lower body.
Nadine Carmichael, the dynamic Head of Sales and Marketing, reflected on the predicament, “The original artwork was already set. We contemplated covering David’s nudity with a tastefully placed flag.”
“We produced stickers, only to receive feedback that they weren’t adequately sized. We ultimately resorted to displaying Michelangelo’s masterpiece from the waist upwards. And in the end, we achieved our goal.” The updated version of the poster now proudly graces Glasgow’s subway system.
The intention of the DRG Group was to promote the restaurant using classic Italian art masterpieces on the subway network, hinting at the cultural richness of Italy. They even considered the mysterious Mona Lisa for their campaign.
Michelangelo’s colossal statue of David, standing 5.17m (17ft), remains one of the most celebrated works of Renaissance art.
Created between 1501 and 1504, the statue portrays a naked David, the biblical hero renowned for slaying the giant Goliath.
Global, the company supervising the advertising space, was approached for a statement.
Follow for the latest Glasgow News.
