Halfords, the UK’s leading retailer for cycling and automotive products, has joined forces with the Bikeability Trust, a national charity dedicated to promoting safe cycling, in a groundbreaking campaign aimed at giving children better access to safer cycling schemes. This initiative seeks to address the growing need for cycling education among young people, particularly as more families turn to cycling for both health and environmental benefits. The partnership reflects a shared commitment to fostering confidence and safety among young cyclists, ensuring they have the skills to navigate roads responsibly.
The Bikeability Trust, which delivers the government’s national cycle training programme, has long been a pioneer in teaching children essential cycling skills. Their training programmes, often delivered in schools, cover everything from basic bike handling to navigating traffic safely. By collaborating with Halfords, the charity aims to expand its reach, making cycling education accessible to even more children across the country. Halfords, with its extensive network of stores and expertise in cycling, brings valuable resources to the table, including affordable bikes, maintenance services, and cycling accessories.
This partnership comes at a time when cycling is increasingly recognised as a sustainable mode of transport and a key component of public health initiatives. According to recent statistics, cycling rates among children have fluctuated over the years, with safety concerns often cited as a barrier to participation. By combining their efforts, Halfords and the Bikeability Trust hope to tackle these challenges head-on, creating a generation of confident and skilled cyclists.
For parents and schools interested in getting involved, the campaign offers a clear pathway to access resources and training. Whether it’s through discounted bikes, subsidised training sessions, or educational materials, the initiative is designed to make cycling safer and more accessible for all. As the campaign gains momentum, it’s clear that this partnership is more than just a promotional effort—it’s a meaningful step towards building a healthier, more sustainable future.
To learn more about the campaign and how to get involved, visit the original article for additional details.