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A New Era for Glasgow’s Pavilion Theatre: Trafalgar Entertainment Takes the Stage

Pavilion Theatre Glasgow
Pavilion Theatre Glasgow

Trafalgar Entertainment Acquires Glasgow’s Iconic Pavilion Theatre, Pledging a Bright Future.

Glasgow’s legendary Pavilion Theatre, which has withstood two world wars, the COVID-19 pandemic, and the devastating 2018 Sauchiehall Street fire, has been acquired by London-based Trafalgar Entertainment (TE) for an undisclosed amount.

The Pavilion Theatre, situated on Renfield Street, has a 1,449-seat capacity and has been a cornerstone of Glasgow’s entertainment scene since its opening in 1904. The historic venue has hosted renowned stars such as Harry Lauder, Charlie Chaplin, Sir Billy Connolly, Marie Lloyd, Lulu, The Krankies, John Bishop, Sara Pascoe, and Jason Manford.

The Pavilion will be integrated into TE’s Trafalgar Theatres division, joining other esteemed venues like London’s West End Trafalgar Theatre, Sydney’s Theatre Royal, and 12 UK regional theatres such as Southend Cliffs Pavilion, New Theatre Cardiff, G Live, and Wycombe Swan.

TE’s acquisition ensures a bright future for the iconic theatre, with plans to preserve its rich legacy and expand the lineup of shows to attract larger audiences. Dame Rosemary Squire, TE’s joint co-founder and CEO, expressed her excitement at the opportunity to manage the Pavilion Theatre in Glasgow, commending the current owners, General Manager Iain Gordon, and his team for their outstanding work over the past five decades.

The theatre was closed for a number of months following the nearby fire in 2018.

Iain Gordon, who has been with the theatre since 1977 and has managed it since 1984, will retire as part of the transition. Gordon expressed his gratitude to the dedicated staff, professional performers, and loyal audiences who have supported the theatre throughout the years. As he bids farewell, he hopes that the “Grand Old Lady of Renfield Street” will continue to thrive and prosper in the years to come.

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