A free immersive exhibit about recycling has launched at Glasgow Science Centre.
The temporary ‘Infinity Room’ installation, created by recycling not-for-profit Every Can Counts, will be open to the public from Monday 17th October until January 8th. It aims to teach children and the wider public about the importance of recycling drink cans and illustrates the infinite recyclability of aluminium.
Those who step inside the giant drink can will find themselves in a mirrored room that creates an illusion of being surrounded by an infinite number of suspended aluminium cans. At the same time, a narrator will take them on an educational journey through aluminium can recycling and its environmental benefits.
The exhibit, which is made up of 1,500 recycled cans and 25 square metres of mirrors, makes for an ideal photo opportunity and its launch coincides with Recycle Week (17th – 23rd October).
Visitors can share their own photos and videos of the Infinity Room on social media with the hashtag #EveryCanCounts to be entered into a prize draw for the chance to win tickets to experience the Newton Flight Academy at Glasgow Science Centre – which is home to Scotland’s only full-motion flight simulators*.
Graham Rose, creative director at Glasgow Science Centre, said: “We are always looking to develop our sustainability initiatives, whether it’s making sure there are plenty of recycling bins on site or educating the local community with our public engagement programme.
“Every Can Counts’ work around recycling awareness is important in keeping drink can recycling front of mind amongst the public, and we’re really pleased to be hosting this one-of-a kind installation to help spread the word.”
According to a recent survey completed by Every Can Counts, nearly two thirds (65%) of people who live in Glasgow say they’re becoming more conscious of environmental concerns and their own carbon footprint.**
Meanwhile, more than three quarters (76%) of Glaswegians think that the local council could be doing more to encourage recycling locally.
Glaswegians consume an average of four drinks from aluminium cans each week, with drink cans being amongst the city’s most recycled type of packaging.
Chris Latham-Warde from Every Can Counts added: “Recycle Week is the perfect occasion to launch our new Infinity Room installation in partnership with Glasgow Science Centre.
“We can all help the environment by doing the right thing with recyclable packaging, such as drink cans. Our installation seeks to illustrate this in a really visual way by capturing the infinite recyclability of aluminium. We want to leave visitors inspired by the vital role they can play in keeping this cycle going and enabling aluminium to be recycled again and again, forever.”
Every Can Counts is a unique partnership formed between drink can manufacturers, drink can fillers and the wider recycling industry, all with the goal of reaching a 100% recycling rate for drink cans. The programme provides free recycling support to businesses and organisations around the UK. To find out more information about Every Can Counts, visit www.everycancounts.co.uk.
To find out more about Glasgow Science Centre, please visit www.glasgowsciencecentre.org.
