Kevin McKenna: World Cup is predatory, materialistic and amoral. And I love it

THE World Cup is the planet’s long-awaited festival of friendship and neighbourly goodness. President Vladimir Putin certainly thinks so. In his opening speech at the unveiling of the 21st World Cup finals on Thursday he said: “Football brings us together in one single team and we are united by our affection … by different language, ideology or faith”. All that missing was an exhortation for us all to join hands together in a rendition of Somewhere Over the Rainbow. . http://www.heraldscotland.com/news/16294678.Kevin_McKenna__World_Cup_is_predatory__materialistic_and_amoral__And_I_love_it/