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Daddy cool? How our culture fell for the embarrassing dad

WE are living, culturally, in the era of peak dad. Everywhere you look, it seems someone or something is being accused of having some sort of “dad” element to it – from ‘dad bods’ to ‘dad caps’, ‘dad dancing’ to ‘dadcore’ fashion. Whether the term is delivered as a mocking jibe, with a note of irony or banterish affection, it does seem that our society is currently obsessed with all things dad. But what does that tell us about how we feel about traditional dads? What does it say about the way fatherhood is changing? And what exactly does dadcore even mean?

finnieston crane

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